Introduction You should know at the outset that it is not strictly possible to migrate to GA4 because you cannot import any data, settings, or events that were firing in both Universal Analytics (GA3 for ease hereafter) or via Google Tag...
Step 1 Cvent has provided a guide to add Google Analytics integration to its landing pages. Please pick up the guide here and follow the steps 1 to 3 on page 9. Please enable the linker plugin there too. See picture below: Step...
Why do we need to do that? Ostensibly Google says that you do this for tracking true users of your site. Since multiple devices generate a visitor cookie each, they get counted as different visitors. You can stitch sessions cross-device by creating a userid...
