Introduction You should know at the outset that it is not strictly possible to migrate to GA4 because you cannot import any data, settings, or events that were firing in both Universal Analytics (GA3 for ease hereafter) or via Google Tag...
There are lots of theoretical posts showing pretty pictures of e-commerce reports and also telling you how to implement enhanced e-commerce via Shopify or WooCommerce. However, when I set out to learn how to implement e-commerce in Google Tag Manager (GTM)...
One of the most common platforms in use today is BigCommerce and it allows seamless integration with Google Analytics. However, their own documentation and other tutorials don’t explain it very well. This post attempts to do so simply and with lots...
The time is upon us when we all have to comply with the EU’s regulations on privacy. While websites in the USA don’t have to technically comply BUT everyone accessing your site from the EU is protected under this statute and...
