I often hear clients ask, “Can I create a GA4 ecommerce object from the one I use for Universal Analytics (UA)?” The answer is that you can! This article shows you how to do this easily. Important note: Make sure to...
Introduction You should know at the outset that it is not strictly possible to migrate to GA4 because you cannot import any data, settings, or events that were firing in both Universal Analytics (GA3 for ease hereafter) or via Google Tag...
There are lots of theoretical posts showing pretty pictures of e-commerce reports and also telling you how to implement enhanced e-commerce via Shopify or WooCommerce. However, when I set out to learn how to implement e-commerce in Google Tag Manager (GTM)...
One of the most common platforms in use today is BigCommerce and it allows seamless integration with Google Analytics. However, their own documentation and other tutorials don’t explain it very well. This post attempts to do so simply and with lots...
