Introduction You should know at the outset that it is not strictly possible to migrate to GA4 because you cannot import any data, settings, or events that were firing in both Universal Analytics (GA3 for ease hereafter) or via Google Tag...
Segments are a way to isolate sessions or users based on their inherent characteristics. When you look towards the top of the page in Google Analytics you can see an area that points to the segment of the population that you are...
There are various ways to understand the source of customer traffic to your website. Some of the most common ones are enumerated here. Please make sure to add UTM parameters to all sources of traffic that you control. Otherwise, Google Analytics...
There are lots of theoretical posts showing pretty pictures of e-commerce reports and also telling you how to implement enhanced e-commerce via Shopify or WooCommerce. However, when I set out to learn how to implement e-commerce in Google Tag Manager (GTM)...
One of the most common platforms in use today is BigCommerce and it allows seamless integration with Google Analytics. However, their own documentation and other tutorials don’t explain it very well. This post attempts to do so simply and with lots...
