In the world of freelancers one does come up against massive walls of code that are really not made to work with one another. In setting up Google Analytics tracking on any site that is made in wordpress, Wix or Squarespace,...

The days go by and you are sitting at your desk at home waiting…. …waiting for someone to respond. That great job post you saw yesterday was just so tailor-made for you. They have to call you! They would be stupid...

Objective: Record all gravity form Interactions Process: There is no good way of linking Gravity Forms and GTM that is documented by either party. I found a method devised by another power user that uses form submissions and started to follow...

Three quick learning points from Twitter over the last month Always follow back people who follow you. if someone follows you, it is only decent to check out their twitter feed and follow them back if your interests match. Re-tweet their...

There are really two streams that we can see these days coming out of Master’s programs. One is the marketing/product Analytics practitioner and the other is data science practitioner. At the initial levels we need to learn  both streams because it will not really be clear...