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A Paradigm for Business Intelligence Evolution

By Ateeq Ahmad September 17, 2018 Analytics, Business Intelligence 0 Comments
  This is a series of ideas that will outline how we need to build an e-commerce Analytics solution for a digital marketing agency or consultant to join the data from all channels and client’s data together in one central repository....
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GDPR Compliance for Google Tag Manager and Google Analytics

By Ateeq Ahmad May 29, 2018 Google Tag Manager 0 Comments
The time is upon us when we all have to comply with the EU’s regulations on privacy. While websites in the USA don’t have to technically comply BUT everyone accessing your site from the EU is protected under this statute and...
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UserID tracking in Google Tag Manager(GTM)

By Ateeq Ahmad May 26, 2018 Analytics, Google Tag Manager 2 Comments
Why do we need to do that? Ostensibly Google says that you do this for tracking true users of your site. Since multiple devices generate a visitor cookie each, they get counted as different visitors. You can stitch sessions cross-device by creating a userid...
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Tracking Google Analytics Events in Squarespace

By Ateeq Ahmad May 25, 2018 Analytics, Google Tag Manager 5 Comments
In the world of freelancers one does come up against massive walls of code that are really not made to work with one another. In setting up Google Analytics tracking on any site that is made in wordpress, Wix or Squarespace,...
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The virtues and challenges of Freelancing

By Ateeq Ahmad May 24, 2018 Analytics, Freelancing 0 Comments
The days go by and you are sitting at your desk at home waiting…. …waiting for someone to respond. That great job post you saw yesterday was just so tailor-made for you. They have to call you! They would be stupid...
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