How to Enable Google Tag Manager in Shopify
How to integrate Google Tag Manager(GTM) in Shopify...
Indian Elections and Google Trends
Google Searches for Mr. Modi Mr. Banerjee at Opindia.com very interestingly put together a post saying the Google Trends predicts another government by Mr. Modi for the next five years. The elegant chart below tries to reproduce from Google Trends exactly...
A Paradigm for Business Intelligence Evolution
This is a series of ideas that will outline how we need to build an e-commerce Analytics solution for a digital marketing agency or consultant to join the data from all channels and client’s data together in one central repository....
GDPR Compliance for Google Tag Manager and Google Analytics
The time is upon us when we all have to comply with the EU’s regulations on privacy. While websites in the USA don’t have to technically comply BUT everyone accessing your site from the EU is protected under this statute and...
UserID tracking in Google Tag Manager(GTM)
Why do we need to do that? Ostensibly Google says that you do this for tracking true users of your site. Since multiple devices generate a visitor cookie each, they get counted as different visitors. You can stitch sessions cross-device by creating a userid...