This is a series of ideas that will outline how we need to build an e-commerce Analytics solution for a digital marketing agency or consultant to join the data from all channels and client’s data together in one central repository....

The time is upon us when we all have to comply with the EU’s regulations on privacy. While websites in the USA don’t have to technically comply BUT everyone accessing your site from the EU is protected under this statute and...

Why do we need to do that? Ostensibly Google says that you do this for tracking true users of your site. Since multiple devices generate a visitor cookie each, they get counted as different visitors. You can stitch sessions cross-device by creating a userid...

In the world of freelancers one does come up against massive walls of code that are really not made to work with one another. In setting up Google Analytics tracking on any site that is made in wordpress, Wix or Squarespace,...

The days go by and you are sitting at your desk at home waiting…. …waiting for someone to respond. That great job post you saw yesterday was just so tailor-made for you. They have to call you! They would be stupid...