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How to Enable Google Tag Manager in Shopify

By Ateeq Ahmad May 15, 2019 Analytics, Google Tag Manager, Shopify 2 Comments
How to integrate Google Tag Manager(GTM) in Shopify...
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Indian Elections and Google Trends

By Ateeq Ahmad April 30, 2019 Analytics 0 Comments
Google Searches for Mr. Modi Mr. Banerjee at Opindia.com very interestingly put together a post saying the Google Trends predicts another government by Mr. Modi for the next five years. The elegant chart below tries to reproduce from Google Trends exactly...
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A Paradigm for Business Intelligence Evolution

By Ateeq Ahmad September 17, 2018 Analytics, Business Intelligence 0 Comments
  This is a series of ideas that will outline how we need to build an e-commerce Analytics solution for a digital marketing agency or consultant to join the data from all channels and client’s data together in one central repository....
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GDPR Compliance for Google Tag Manager and Google Analytics

By Ateeq Ahmad May 29, 2018 Google Tag Manager 0 Comments
The time is upon us when we all have to comply with the EU’s regulations on privacy. While websites in the USA don’t have to technically comply BUT everyone accessing your site from the EU is protected under this statute and...
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UserID tracking in Google Tag Manager(GTM)

By Ateeq Ahmad May 26, 2018 Analytics, Google Tag Manager 2 Comments
Why do we need to do that? Ostensibly Google says that you do this for tracking true users of your site. Since multiple devices generate a visitor cookie each, they get counted as different visitors. You can stitch sessions cross-device by creating a userid...
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