Segments are a way to isolate sessions or users based on their inherent characteristics.  When you look towards the top of the page in Google Analytics you can see an area that points to the segment of the population that you are...

I thought I could not do it. I just was not cut out for it. I would just keep on looking for a place to employ me. I was a people person and had worked in organizational structures all my life....

There are various ways to understand the source of customer traffic to your website. Some of the most common ones are enumerated here. Please make sure to add UTM parameters to all sources of traffic that you control. Otherwise, Google Analytics...

There are lots of theoretical posts showing pretty pictures of e-commerce reports and also telling you how to implement enhanced e-commerce via Shopify or WooCommerce. However, when I set out to learn how to implement e-commerce in Google Tag Manager (GTM)...

I have had to work from home for the last three years. It was torture at first because I really wanted to get a “real job” and go somewhere and be part of an organization. This working online (I am a...