When you log in to a Universal Analytics account, you see this warning Also, when you are in the GA4 account, the header says things like this You may also be prompted to link the GA4 account to a Universal Account....

Introduction You should know at the outset that it is not strictly possible to migrate to GA4 because you cannot import any data, settings, or events that were firing in both Universal Analytics (GA3 for ease hereafter) or via Google Tag...

I thought I could not do it. I just was not cut out for it. I would just keep on looking for a place to employ me. I was a people person and had worked in organizational structures all my life....

There are various ways to understand the source of customer traffic to your website. Some of the most common ones are enumerated here. Please make sure to add UTM parameters to all sources of traffic that you control. Otherwise, Google Analytics...

I often hear clients ask, “Can I create a GA4 ecommerce object from the one I use for Universal Analytics (UA)?” The answer is that you can! This article shows you how to do this easily. Important note: Make sure to...

Google Analytics 4 or GA4 is here. The tool has three reporting systems embedded in it with different levels of maturity. This post will introduce you to the data available in Google Data Studio using the standard Google Analytics connector. I...

Segments are a way to isolate sessions or users based on their inherent characteristics.  When you look towards the top of the page in Google Analytics you can see an area that points to the segment of the population that you are...