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Migration from Universal Google Analytics to GA4 – A checklist

By Ateeq Ahmad March 19, 2022 Analytics, Google Analytics, Google Tag Manager 1 Comment
Introduction You should know at the outset that it is not strictly possible to migrate to GA4 because you cannot import any data, settings, or events that were firing in both Universal Analytics (GA3 for ease hereafter) or via Google Tag...
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Reflections on three years as an entrepreneur

By Ateeq Ahmad May 11, 2020 Freelancing 4 Comments
determined leaf.
I thought I could not do it. I just was not cut out for it. I would just keep on looking for a place to employ me. I was a people person and had worked in organizational structures all my life....
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Setting up UTM Parameters in Google Analytics

By Ateeq Ahmad May 6, 2020 Analytics, Google Analytics 0 Comments
There are various ways to understand the source of customer traffic to your website. Some of the most common ones are enumerated here. Please make sure to add UTM parameters to all sources of traffic that you control. Otherwise, Google Analytics...
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Convert Universal Analytics ecommerce dataLayer to Google Analytics 4

By Ateeq Ahmad November 1, 2022 Analytics, GA4, Google Analytics, Google Tag Manager 0 Comments
I often hear clients ask, “Can I create a GA4 ecommerce object from the one I use for Universal Analytics (UA)?” The answer is that you can! This article shows you how to do this easily. Important note: Make sure to...
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Sample Google Data Studio Dashboard for GA4

By Ateeq Ahmad April 16, 2022 Business Intelligence, Google Analytics, Google Data Studio 0 Comments
Google Analytics 4 or GA4 is here. The tool has three reporting systems embedded in it with different levels of maturity. This post will introduce you to the data available in Google Data Studio using the standard Google Analytics connector. I...
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Segmentation in Google Analytics

By Ateeq Ahmad July 20, 2020 Analytics, Google Analytics 0 Comments
segments of landscape
Segments are a way to isolate sessions or users based on their inherent characteristics.  When you look towards the top of the page in Google Analytics you can see an area that points to the segment of the population that you are...
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