Adding Google Analytics and Google Ads Conversion tags to Cvent landing pages

Step 1

Cvent has provided a guide to add Google Analytics integration to its landing pages. Please pick up the guide here and follow the steps 1 to 3 on page 9. Please enable the linker plugin there too. See picture below:


Step 2

Now, that Google Tracking is in place, add the conversion tracking code for Google Ads.

Please add the two code snippets posted below to the “Admin>Account>Account>Code Snippets>”. Please follow this video for the details.

The re-marketing pixel for each Cvent form:


<!– Global site tag (gtag.js) – Google Ads: 1002231020 –><script async src=”“></script><script>  window.dataLayer = window.dataLayer || [];  function gtag(){dataLayer.push(arguments);}  gtag(‘js’, new Date());
  gtag(‘config’, ‘AW-1002231020’);



The conversion pixel for each time a lead is submitted via Cvent:

<!– Event snippet for Cvent Form Conversion conversion page –> <script>  gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-1002231020/bYQ2CJDy25oBEOyp890D’});</script>

Step 3

Once done, and the code is assigned to the right places, as per the video link above, please enable cross-domain tracking from within Google Analytics. Excellent video provided by Benjamin at

Step 4

One more thing left to do is to add to the Referral Domain Exclusion list in Google Analytics. To do that, please go to the Property( the middle portion of the Analytics account) as shown below

Please click on the yellow “Referral Exclusion List” and enter this text into the referral exclusion list.

That’s it! You are done and will be able to track Google Ads conversions as well as page views on the Cvent landing pages to your heart’s content.

The same process can be followed for Facebook and other traffic sources by just replacing the code in Step 2 with the equivalent for tracking the other traffic sources.

I do realize that this is a bit confusing so I can get on a call with the developer putting this in place if needed. To contact me, get me on Upwork or just write to me here.

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